Partnership between Popteen and Crocs Japan around Classic Clog styling and Jibbitz customization for ABC-Mart digital and retail spaces.

Social

Brand: Crocs Japan
Role: Creative Direction, Visual Design, Graphics

Creative direction look & feel template for a Youtube Shorts pitch presentation, appealing to and targeting a Gen Z audience that is both unconventional and unconfined.

Platform: Twitter
Client: Youtube Shorts
Role: Creative Direction, Creative Strategy, Design, Graphics

With the amazing success of last year’s #YouAndMeAndTsukimi campaign, McDonald’s tasked us with coming up with an even bigger, more impactful idea to kickoff the 2022 Tsukimi season.

As there were no changes to the menu lineup, and the overall concept, teasers, and visual assets remained virtually the same as last year, we needed to find a new, creative way to engage with our users and take our insights to the next level, all while keeping the core Tsukimi brand intact.

So, we started thinking - and it hit us.

What if we turned our Twitter audience of loyal Tsukimi Burger fans into a new advertising format?

7 Consecutive Nights
7 Different Moons
7 Total Takeovers

By completely hijacking the Twitter profiles of Tsukimi fans, McDonald’s was able to fully command the Tsukimi seasonal moment during the week of the burger’s launch.

Platform: Twitter
Client: McDonald’s
Role: Creative Direction, Motion Graphics, Design, Editing, Storyboarding

A universal issue - spoilers. Especially on social media. Using research and insights to dig deeper into this dilemma, we created a simple solution that “sealed spoilers” on users’ Twitter timelines for the Disney+ kdrama Snowdrop.

Platform: Twitter
Client: Disney+
Role: Creative Direction, Creative Strategy, Design, Graphics

Complete rebrand for Blockbuster Video, a provider of movie and video game rental services.

In the past, Blockbuster used to be the place to go to rent movies and entertainment. It appealed to people of all ages - families could bring their kids there, friends could go hang out.

However, with the rise of digital technology and streaming, Blockbuster failed to adapt and soon fell behind its competitors.

Main Concern:

It’s easy to create a video streaming service. In fact, the current market is saturated with them (Netflix, Hulu, Amazon Prime, Disney+). What would set Blockbuster apart?

Solution:

Streamline content, incorporate social elements, and add a human touch.

Personal Exploration
Role: Creative Direction, Creative Strategy, Conceptualizing, Design

Five artists of different design backgrounds come together in this series to promote Seattle tourism. Each one visits the magical city to inspire themselves with the sights and sounds, ultimately culminating in them producing a work of art. The first episode spotlights Emily King, a Grammy-nominated singer/songwriter.

We created a custom site, equip with moving images and sound bytes, so users could fully immerse themselves within an audiovisual storytelling experience.

Process:
Initial Logo Treatment
Initial Desktop Prototype
Initial Mobile Prototype

Agency: Vox Creative
Client: Visit Seattle
Creative Director: Cristina Cerullo
Front-End Developer: Adam Baumgartner
Director: Noah Shulman
Lead Editor: Bryan Fox
Role: Design, Wireframing, Graphics

Press: AdAge