Movement is essential to our lives.
Movement is waking up and taking our steps out into the world. Movement is our unique form of self-expression.
Japan is traditionally a country that follows rules and embraces conformity. But this does not mean that people lack ways of expressing themselves.
Our talent for this campaign, avantgardy, balances uniformity and creative self-expression through their synchronous yet vibrant dance style.
By merging a combination of dance, color, and dynamic video, we find our own distinct freedom in movement and reenforce the idea that we are the stars of our own stage that is life.
Social
Dance Challenge
BTS
Brand: Crocs Japan
Role: Creative Ideation and Direction