Styling campaign for Crocs Japan winter 2024, focused around the theme of sharing warmth with a loved one, featuring Riko and Airu Kubozuka.

Social
Ecom Site

Brand: Crocs Japan
Role: Creative Ideation and Direction

Movement is essential to our lives.
Movement is waking up and taking our steps out into the world. Movement is our unique form of self-expression.

Japan is traditionally a country that follows rules and embraces conformity. But this does not mean that people lack ways of expressing themselves.

Our talent for this campaign, avantgardy, balances uniformity and creative self-expression through their synchronous yet vibrant dance style.

By merging a combination of dance, color, and dynamic video, we find our own distinct freedom in movement and reenforce the idea that we are the stars of our own stage that is life.

Social
Dance Challenge
BTS

Brand: Crocs Japan
Role: Creative Ideation and Direction

Annual cherry blossom viewing (hanami) is a long-standing tradition in Japan. And what goes perfectly with this tradition? McDonald’s Teritama Burger, a seasonal classic that also signifies the start of spring.

When the pandemic hit, and people were forced to stay indoors, we teamed up with McDonald’s to create Twitter’s first-ever ‘virtual hanami’ event on the platform, encouraging users all over Japan to celebrate together from their homes.

Submitted to design awards (Cannes, Spikes, Adfest)

Platform: Twitter
Client: McDonald’s
Creative Director: Takuya Ozaki
Role: Art Direction, Motion Graphics, Design, Editing, Storyboarding

Fun animation used both in-store as well as for the outer facade at Matsukiyo Ikkebukuro, following their rebrand and renovation.

Additionally, three different variations of motions graphics were created for a 10-meter long LED panel that moved upwards, encouraging shoppers to also move to the higher floors of the store.

Consultancy: Interbrand Japan
Client: Matsumoto Kiyoshi
Role: Creative Direction, Motion Graphics, Editing, Storyboarding

Training video shown and distributed at Cainz offices.

Consultancy: Interbrand Japan
Client: Cainz
Role: Art Direction, Motion Graphics, Editing

We constantly ask ourselves: what is it all about? Is there a higher purpose? We are still searching for an answer. Maybe we will never know. What we do know is that we want to make it possible for people to feel truly alive. That’s the reason why we unlock the world of water and elevate this elemental experience by making it accessible to everyone.

A brand exploration film for Honda Marine.

Consultancy: Interbrand
Client: Honda Marine
Role: Art Direction, Motion Graphics, Editing

Spotify x DAZN promotion featuring athletes Tomoaki Makino, Kengo Nakamura, Ryota Murata, and Fernando Torres.

Platform: DAZN
Client: Spotify
Role: Creative Direction, Motion Graphics, Editing

DAZN promotional marketing video created for NPB Hiroshima Toyo Carp, played on the screens before and during Hiroshima home games.

Platform: DAZN
Role: Creative Direction, Motion Graphics

Tokyo is home to some of the world’s most innovative, provocative, and eye-catching demonstrations of creator culture; and with a number of marquee, globally significant events on the horizon, developments over the coming years are set to catalyse cultural change in the city. 

Tokyo 20XX is a consumer insights specialism that dives into the city at street-level and looks at the creators shaping culture at its formative level, as well as the brands who are impacting these spaces. The aim is to provide brands with an entirely new geography of the city: one that puts creator cultures front-and-centre, and maps out new routes and avenues through which brands can make decisive inroads into its ever-changing, ever-evolving media landscape.

Agency: MullenLowe Group Japan
Film By: Sam King
Planning: Mike Sunda, Hazel Naylor
Design: Jody Zhou, David Gogh
Role: Design, Motion Graphics

Vox Creative and Seeso bring you: Seeso's Guide to Seeso, Brought to You By Seeso!

Agency: Vox Creative
Client: Seeso
Director: Kirk Larson
Producers: Greg Gordon, Noam Harary
Lead Editor: Bryan Fox
Role: Design, Motion Graphics

Two promotional videos, Best Match 2017 and Euro Soccer Freaks, to boost viewership during J.League's offseason.

Platform: DAZN
Role: Design, Motion Graphics

UFC Fight Night Promo spot.

Platform: DAZN
Role: Design, Motion Graphics

Animation done for animationsequence.com

Rules:
1. Start with a 250 px square in the middle of the screen
2. End with a 250 px square in the middle of the screen

All in 10 seconds