Tokyo is home to some of the world’s most innovative, provocative, and eye-catching demonstrations of creator culture; and with a number of marquee, globally significant events on the horizon, developments over the coming years are set to catalyse cultural change in the city.
Tokyo 20XX is a consumer insights specialism that dives into the city at street-level and looks at the creators shaping culture at its formative level, as well as the brands who are impacting these spaces. The aim is to provide brands with an entirely new geography of the city: one that puts creator cultures front-and-centre, and maps out new routes and avenues through which brands can make decisive inroads into its ever-changing, ever-evolving media landscape.
Agency: MullenLowe Group Japan
Film By: Sam King
Planning: Mike Sunda, Hazel Naylor
Design: Jody Zhou, David Gogh