Annual cherry blossom viewing (hanami) is a long-standing tradition in Japan. And what goes perfectly with this tradition? McDonald’s Teritama Burger, a seasonal classic that also signifies the start of spring.
When the pandemic hit, and people were forced to stay indoors, we teamed up with McDonald’s to create Twitter’s first-ever ‘virtual hanami’ event on the platform, encouraging users all over Japan to celebrate together from their homes.
Submitted to design awards (Cannes, Spikes, Adfest)
Platform: Twitter
Client: McDonald’s
Creative Director: Takuya Ozaki
Role: Art Direction, Motion Graphics, Design, Editing, Storyboarding