Fun animation used both in-store as well as for the outer facade at Matsukiyo Ikkebukuro, following their rebrand and renovation.
Additionally, three different variations of motions graphics were created for a 10-meter long LED panel that moved upwards, encouraging shoppers to also move to the higher floors of the store.
Consultancy: Interbrand Japan
Client: Matsumoto Kiyoshi
Role: Creative Direction, Motion Graphics, Editing, Storyboarding