Complete rebrand for Blockbuster Video, a provider of movie and video game rental services.
In the past, Blockbuster used to be the place to go to rent movies and entertainment. It appealed to people of all ages - families could bring their kids there, friends could go hang out.
However, with the rise of digital technology and streaming, Blockbuster failed to adapt and soon fell behind its competitors.
Main Concern:
It’s easy to create a video streaming service. In fact, the current market is saturated with them (Netflix, Hulu, Amazon Prime, Disney+). What would set Blockbuster apart?
Solution:
Streamline content, incorporate social elements, and add a human touch.
Personal Exploration
Role: Creative Direction, Creative Strategy, Conceptualizing, Design