An exploration into creating a type treatment revolving around four cities: Memphis, Copenhagen, Baltimore, and Milan.
I pitched the idea of giving these cities their own distinct personalities by pulling colors and elements from each city's unique flag and seal. These would later be incorporated into individual patterns, while keeping the overall typography clean and "Airbnb-esque."
Ultimately, this direction was not selected - however, the research and exploration that went into this concept yielded an interesting, visually stimulating result.
Agency: Vox Creative
Creative Director: Cristina Cerullo